The beauty industry is evolving and undergoing a significant shift with subscription models. Consumers now prefer curated, convenient, and personalized beauty experiences delivered to their doorsteps. And why not? Shopify Plus for beauty brands stands out as an all-in-one solution that can help them grow their business with its staggering subscription models.
The Shopify subscription model is a fantastic way for brands to create loyal customers and earn consistent income. In this blog post, we’ll quickly go over the key reasons why Shopify Plus is a smart choice for beauty brands looking to grow faster.
Subscription-Based Statistics for Beauty Brands
The beauty subscription market is experiencing remarkable growth. It offers significant opportunities for brands to leverage platforms like Shopify Plus.
The global beauty subscription box market was valued at approximately $2.85 billion in 2024 and is expected to reach $21.9 billion by 2032, growing at a CAGR of 24.7%.
According to Grand View Research, the average monthly spend on subscription services by U.S. consumers is $57, highlighting the willingness to invest in curated beauty experiences.
These numbers show that more and more customers want beauty products that feel special to them and are easy to get. For beauty brands, using the subscription model of Shopify Plus can be a smart way to take advantage of this growing trend.
How can Beauty Brands Scale Faster with Shopify Plus?
- Easy Subscription Management
Dealing with subscriptions can be tricky. But Shopify Plus makes it easier by working smoothly with apps like Recharge and Bold Subscriptions. This helps beauty brands:
- Set up different subscription options accordingly, like monthly or quarterly deliveries.
- Let customers easily skip or change their upcoming orders.
- Automatically handle billing and send out notifications, saving time and effort.
By making subscription management simple, beauty businesses can spend more time creating great products and reaching more customers.
- Automation to Enhance Smart Work
The rise of AI and ML has simplified everyday tasks with Automation. In Shopify, you can use tools like Shopify Flow to help you automate your daily tasks without getting bogged down. It can help you:
- Automatically keeping track of your products and processing orders.
- Sending personalized emails and offers when customers do certain things.
- Getting automatic reminders for subscription renewals or when you’re running low on products.
By using automation for these routine tasks, beauty brands can work more efficiently and concentrate on growing their business in smart ways.
3. Enhancing Customer Experience
Customer happiness is above all, no matter what you sell or offer. In the beauty industry, the happiness index must remain higher as it is directly related to their appearance and personality. Shopify Plus helps brands do this by letting them:
- Display their products with beautiful, clear pictures.
- Use videos and how-to guides to show people how to use their products.
- Suggest products that buyers might like based on their previous activity.
These things help customers trust the brand and make them want to buy again, which is really important for subscription businesses.
4. Scaling Globally with Confidence
As a beauty brand owner, your aim is to expand to a wider audience after a successful local establishment. In contrast, Shopify Plus supports your global scaling of business by:
- Offering multi-currency and multi-language capabilities.
- Seamless integration with various international payment gateways.
- Providing tools for localized marketing and customer support.
Hire Shopify experts to enable these features in your beauty store. It will foster brand loyalty and increase market share.
5. Data-Driven Decision Making
Understanding customer behavior is vital for subscription success. Shopify Plus has easy-to-use tools to help you see:
- How many customers are staying subscribed, and how much they spend over time (churn rate and customer lifetime value)?
- Which products do people love, and what do they like?
- How well is your marketing working?
Data insights enable beauty brands to make informed decisions, optimize offerings, and tailor marketing strategies effectively.
Get the Most Out of Shopify Plus with Expert Help
Setting up Shopify Plus for your beauty brand and getting it to work perfectly requires expert help. Hence, working with a Shopify Plus Development Agency can be of great help. Their experts help in:
- Create a Shopify beauty store that gives you the look and vibe of your vision.
- Seamlessly integrate helpful apps and tools.
- Prepare a roadmap to bring in new customers and keep the existing ones.
Teaming up with professionals makes sure beauty brands use all the powerful features of Shopify Plus to grow their business steadily.
Embrace Shopify Plus for Subscription-Based Beauty Brands
Subscription models taking the lead amongst beauty brands compared to other strategies isn’t surprising. It’s a smart way for beauty brands to build strong customer loyalty and have a reliable income. Shopify Plus gives you the tools and freedom you need to really succeed with this.
By making subscriptions easy to manage, the leading platform hastens the scaling process. Moreover, it allows beauty brands to harness automation to save time and understand customer behavior to expand their global reach with smooth customer assistance.
If you have just started your beauty brand or are in the middle of a dilemma post-launch, then start your subscription-based strategy with Shopify Plus to scale rapidly worldwide. Partner with a Shopify development agency to get the most out of the platform and help your business thrive.
