Category Festival

Travel isn’t what it used to be. People aren’t just ticking off the destinations from their lists anymore; they’re trying to understand what a place feels like. That shift changes everything, especially timing. A city visited at the wrong time…

Scroll through any feed during a major festival, and the shift is obvious. Colours change. Content feels warmer. There’s more life in what people are sharing. People post differently when something actually matters to them. That’s the part most analyses…